What it is

Microsoft, which sells Copilot licenses and now offers Anthropic’s Claude models inside them. Anthropic is contracted as a Microsoft subprocessor.

The setting sits in the Microsoft 365 admin center and can be switched for everyone or for named users and groups by an administrator with the right role. In most commercial regions Anthropic models are on by default; for companies whose Microsoft accounts are based in the EU, EFTA and the UK they are off by default, and a separate switch makes Claude the default for generating content in the Office apps. Processing for these models happens outside Microsoft’s EU data boundary.

A further, off-by-default control allows models that retain data for up to 30 days under Anthropic’s own terms. Preview models have their own switch and are not recommended for production use. Government and sovereign clouds are excluded.

What marketing teams should take from it

  • A license does not tell you what an employee can do. This switch decides which model they get, which is why chapter 3 asks for a task finished with a normal employee login before any plan is made.
  • The regional defaults mean a marketing team in London and one in Chicago may have different assistants in the same company without anyone deciding so.
  • For teams handling unreleased material or customer data in Europe, the data-boundary note is a legal question before it is a productivity one.
  • The setting changes what appears in Word and PowerPoint for every user in scope, so it is worth knowing before standardizing prompts and templates.

Where to start

Ask your company’s AI lead which model marketing’s Copilot is using today and which users are in scope, and record the answer next to the task test in finding 03.2.

If you have European teams, settle with legal whether campaign material and customer data may be processed outside the EU data boundary before switching the models on, rather than after.

Keep in mind

A permission switch, not a capability. Which license tier is required is not spelled out on the page.

Where the report uses it

Read during the study design; not cited in the report or the perspectives.