Executive survey · Fielded August 3 to September 8, 2026. About

Finding 03.2 / The unfinished task

Test what your approved AI can actually finish.

An AI model can write an excellent brief and still leave the person to do every step that follows.

47%

say the AI their company has approved usually stops at writing text or looking up information on a typical briefing or campaign task.

Q12
576 people answered

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