Perspectives / The CMO agenda
What to do
next.
Four conversations to have with your own team, one per chapter, each built around one recurring task and ending in an assignment with an owner and a date.
Chapter 01 · 5 minute read
Your product marketer should not have to approve the same claim twenty times.
Use the next launch to turn the corrections your product marketer keeps making into a written method the whole go-to-market team can use.
Read the article ↗Chapter 02 · 5 minute read
Before you renew another AI tool, follow one campaign through it.
The renewal spreadsheet misses the people carrying work between tools. Following one campaign shows where the cost really sits.
Read the article ↗Chapter 03 · 5 minute read
Ask your company’s AI lead for one sales-ready brief.
One finished task makes the conversation specific. It shows the facts, connections, permissions and review that marketing needs.
Read the article ↗Chapter 04 · 5 minute read
Marketing’s AI lead needs colleagues who can own the work.
Give marketers real responsibilities, give every AI agent a human owner and let the specialists set the quality bar.
Read the article ↗