Connect your AI
Ask Claude or ChatGPT about the study.
Connect the assistant you already use and it reads the sixteen findings, runs the readouts and compares peer groups for you, with every answer drawn from the survey rather than from memory.
What you can ask it
- Summarise finding 01.1 in three sentences and tell me which survey question it rests on.
- Compare companies in the $1B–$5B band with the $5B+ band on Q5, and say where the gap is widest.
- Show me the peer group for $250M–$1B companies on all four practices.
- Read the perspective article after chapter 2 and give me the one task it says to start with.
How it works
- Sign in with your work account. Access is instant if your company is already approved.
- Paste one address into Claude, ChatGPT, Claude Code or any MCP client. No key, no client id.
- The client asks your permission once, on this site. Then ask away.
The assistant sees no personal data and no downloads. Every question it asks is recorded on your account, and you can end a connection at any time.
Sign in for full access
Sign in first. Connecting takes two minutes after that.
After sign-in you go straight to connecting your AI.
- All 16 findings, each with a decision a CMO can own.
- The explorer with filters, splits and the CMO-versus-team comparison.
- The full report PDF and the readouts CSV.
- Your team’s peer group on the quick assessment, and the option to connect Claude or ChatGPT to the data.
Access is instant if your company is already approved. Everyone else gets an answer within one business day. Work addresses only. Personal email addresses cannot sign in.
Your address is used for access and nothing else unless you tick research updates. There is no password to store.