What it is
Meta, through its Superintelligence Labs. A consumer product with paid tiers; interactions are used for training unless the user opts out.
Muse runs each user’s work on a dedicated, isolated virtual machine with its own browser, and a gatekeeper approves anything that reaches the internet. It breaks a goal into a plan, works on it without being prompted each time, and produces documents, web pages, dashboards and trackers. Purchases always need the person’s approval with the exact details shown.
It is a consumer product. There is no team tier, no administrator controls, no programming interface and no connection to marketing systems. A fully encrypted mode with a user-held key is promised for later in 2026.
What marketing teams should take from it
- It illustrates two things chapter 3 cares about. Work that carries across applications without a person moving it, and controls that stop before the step that matters.
- The “ask before acting” behavior is a clean example of the approval boundary finding 03.3 asks legal and IT to agree for internal, public and spending work.
- Because there is no business version, it is a picture of the mechanism, not something a marketing team would deploy.
- Consumer terms apply, including training on interactions by default.
Where to start
When you write the three approval categories with legal, use its behavior as the reference. Preparation happens on its own; anything with consequences waits for a person with the details in front of them.
Keep company material out of it. The terms and the missing team controls make it a personal tool.
Keep in mind
US-only, consumer-only and newly launched. Reported pricing tiers come from press coverage rather than Meta’s own pages.