Question Q1 · How would you describe your marketing organization today in each area? Q2 · In the past 90 days, which part of your GTM plan was most often reduced or deferred because your team lacked capacity? Q3 · Which practices are in place in your marketing organization? Consider work completed in the past 90 days. Q4 · Think of the most recent proposed AI marketing workflow that did not reach regular use. What was the main reason? Q5 · How often does your team re-explain company facts, buyer context or brand rules that it has already provided to AI? Q6 · Which practices help your team change its marketing technology? Consider work completed in the past 90 days. Q7 · What is the biggest constraint created by your current marketing technology estate? Q8 · For your most-used AI marketing workflow, what happened the last time you changed the model or tool provider? Q9 · Which instruction best describes your current AI investment brief for marketing? Q10 · Which best describes marketing’s role in your enterprise AI strategy? Q11 · What can your approved AI environment support today? Q12 · For a typical account briefing or campaign preparation task, where does your approved AI setup usually stop? Q13 · What most recently delayed an AI-supported marketing task? Q14 · In the past 90 days, how often did AI-assisted work require a correction after it reached its intended internal or external audience? Q15 · Which practices are in place for people and AI agents in marketing? Q16 · Which best describes the changes made to your marketing roles in the past 12 months? Q17 · In the past 12 months, how much additional GTM work has your team supported because of AI, without increasing headcount? Q18 · Which single investment would most increase the GTM work your team can support in the next 12 months? Weighting Each respondent equally Each company equally Cross-tab by No split Company revenue Technology segment Leadership perspective GTM function Capability or area Turning company knowledge and specialist methods into reusable work Changing AI models or tools without rebuilding the process Equipping approved AI to complete useful marketing work Organizing people and agents to share responsibility Sign in for full access
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All 16 findings, each with a decision a CMO can own. The explorer with filters, splits and the CMO-versus-team comparison. The full report PDF and the readouts CSV. Your team’s peer group on the quick assessment, and the option to connect Claude or ChatGPT to the data. Access is instant if your company is already approved. Everyone else gets an answer within one business day. Work addresses only. Personal email addresses cannot sign in.
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Starting: no consistent approach Experimenting: individual teams are trying approaches Repeatable: common work follows a defined approach Established: shared practice with regular improvement Don’t know The numbers for this question, every filter and the CMO-versus-team comparison open with sign-in.
