Executive survey · Fielded August 3 to September 8, 2026. About

Finding 04.1 / The team that has to change

A course does not change who does the work.

The real test of training is whether people can take charge of a better process in their own team.

46%

say their people got at most a course or self-study, or that roles and development plans have not changed.

Q16
577 people answered

Sign in for full access

Read the full finding and the decision a CMO can own.

After sign-in you go straight to finding 04.1, “A course does not change who does the work”.

Access is instant if your company is already approved. Everyone else gets an answer within one business day. Work addresses only. Personal email addresses cannot sign in.

Your address is used for access and nothing else unless you tick research updates. There is no password to store.