Executive survey · Fielded August 3 to September 8, 2026. About

Finding 04.3 / The team that has to change

Let designers approve the templates and rules behind routine assets.

Make everyday production easier and keep the designers’ attention for the creative decisions that matter.

45%

have generalists producing routine creative from designer-approved templates and rules, in several recurring jobs or as the normal way of working.

Q15, fourth row
572 people answered

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