Finding 04.4 / The team that has to change

Your team may see a different level of readiness.

A CMO sees the program and its progress. A functional head sees what still has to be repaired before the work can leave the team.

41%

of companies where more than one person answered have a marketing leader who rates the team’s readiness for people-and-agent work higher than the functional heads do.

Q1, people and agents
187 companies compared ↗

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