Executive survey · Fielded August 3 to September 8, 2026. About

Finding 02.2 / The tool tax

Changing AI should not mean rebuilding your campaign process.

Which accounts to prioritize, what counts as proof and who approves what belong to your company. They should survive a change of AI provider.

34%

of those who considered or made a switch had to rebuild most of the workflow.

Q8
455 people answered

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