Finding 02.3 / The tool tax
Buy the one step you need instead of another seat.
Needing details added to an account list or a batch of keyword data once a month does not justify another application the team has to learn, log into and keep current.
53%
575 people answered ↗
have been told to get more from the tools they already have, or to consolidate and cut cost.
Q9575 people answered ↗
Sign in for full access
Read the full finding and the decision a CMO can own.
After sign-in you go straight to finding 02.3, “Buy the one step you need instead of another seat”.
- All 16 findings, each with a decision a CMO can own.
- The explorer with filters, splits and the CMO-versus-team comparison.
- The full report PDF and the readouts CSV.
- Your team’s peer group on the quick assessment, and the option to connect Claude or ChatGPT to the data.
Access is instant if your company is already approved. Everyone else gets an answer within one business day. Work addresses only. Personal email addresses cannot sign in.
Your address is used for access and nothing else unless you tick research updates. There is no password to store.