Executive survey · Fielded August 3 to September 8, 2026. About

Finding 02.3 / The tool tax

Buy the one step you need instead of another seat.

Needing details added to an account list or a batch of keyword data once a month does not justify another application the team has to learn, log into and keep current.

53%

have been told to get more from the tools they already have, or to consolidate and cut cost.

Q9
575 people answered

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