Finding 03.1 / The unfinished task
Marketing needs a say in what the company’s AI must deliver.
Being asked for input is different from agreeing which marketing jobs the company’s AI program has to deliver, and by when.
11%
576 people answered ↗
say marketing sets the company’s AI priorities jointly, including what counts as done.
Q10576 people answered ↗
Sign in for full access
Read the full finding and the decision a CMO can own.
After sign-in you go straight to finding 03.1, “Marketing needs a say in what the company’s AI must deliver”.
- All 16 findings, each with a decision a CMO can own.
- The explorer with filters, splits and the CMO-versus-team comparison.
- The full report PDF and the readouts CSV.
- Your team’s peer group on the quick assessment, and the option to connect Claude or ChatGPT to the data.
Access is instant if your company is already approved. Everyone else gets an answer within one business day. Work addresses only. Personal email addresses cannot sign in.
Your address is used for access and nothing else unless you tick research updates. There is no password to store.