Finding 01.1 / The expertise bottleneck

Your best product marketer is still the last stop.

A polished draft is easy to get. A statement about the product that a salesperson can defend in front of a buyer takes product knowledge, current proof and judgment.

38%

say their experts’ way of doing the job is written down and used in several recurring jobs or as the normal way of working.

Q3, second row
573 people answered ↗

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